Industry Insights


GPT-4 is out, and the results are astounding: What does it mean for the future of work?

Example showcased highlight GPT-4 correctly interpreting complex imagery such as charts, memes, and screenshots from academic papers.

The AI landscape has been revolutionized with the arrival of GPT-4, OpenAI's latest and most advanced language model. This revolutionary technology is quickly becoming crucial to businesses, as it offers infinite potential for innovation, automation, and expansion. In this blog article, we will discuss the astonishing capabilities of GPT-4, its potential impact on a variety of job titles, and the commercial opportunities its API presents.


Generative Pre-trained Transformer 4 (GPT-4) is a state-of-the-art artificial intelligence (AI) model that has undergone considerable improvements in comparison to its predecessor, GPT-3. GPT-4 is capable of understanding context, answering queries, drafting documents, and even creating conversational agents, and offers an astonishing capacity to generate writing that resembles that of a human. Its vast knowledge base, coupled with its exceptional language understanding, makes GPT-4 an invaluable asset for businesses across industries.


So what’s new?


Image and video generation: GPT-4 is built on the Transformer architecture, which has been shown to be effective for a variety of machine learning tasks, including computer vision. This indicates that GPT-4 could potentially be utilized for image and video creation. GPT-4 possesses the ability to perceive and comprehend images.


While GPT-3 was only capable of generating text and responding to questions, GPT-4 can process images to extract relevant information and describe what is depicted in a picture. In an example provided by OpenAI, GPT-4 is able to explain the humor in an image featuring an exaggeratedly large iPhone connector. The collaboration between GPT-4 and "Be My Eyes," a technological device that assists visually impaired individuals, appears to offer an additional layer of strength to the model's capabilities.


More Efficient Fine-Tuning (Hold and Modify): GPT-4 allows for more efficient fine-tuning, enabling businesses to customize the model to suit their specific needs and applications. This can lead to more accurate results and better alignment with a company's goals, values, and brand voice.

Company ABC, which specializes in manufacturing high-quality electronics, wishes to incorporate GPT-4 into their customer support system in order to manage inquiries and provide prompt resolutions. To ensure that the model aligns with their brand and domain expertise, they would take the following steps:


  1. Data Preparation: Company ABC would collect a dataset containing transcripts of previous customer interactions, including product-related questions, answers, and solutions. This data set should be representative of the variety of questions and problems that their customer support team regularly encounters.
  2. The data would be cleansed and preprocessed to eliminate irrelevant or sensitive information. In addition, the dataset would be formatted according to GPT-4's input specifications.
  3. Objectives for Fine-Tuning: Company ABC would establish goals for fine-tuning GPT-4, such as maintaining a professional and empathetic tone, providing accurate product information, and providing pertinent troubleshooting steps.
  4. Model Training:Company ABC would use the prepared dataset to fine-tune GPT-4, enabling the model to learn from customer interactions and develop a comprehensive understanding of the company's products and customer support practices.


After the initial fine-tuning, Company ABC would evaluate the performance of the model using a sample set of customer inquiries. If the model fails to meet their objectives, they would refine the process of fine-tuning, make any necessary adjustments, and retrain the model until it reaches the desired performance.


Once GPT-4 has been successfully fine-tuned for Company ABC's customer support requirements, it can be integrated into their support system, providing customers with prompt and accurate assistance, reducing wait times, and improving the overall customer experience.


Superior Long-Range Context: GPT-4 has a better ability to maintain context over longer texts, which means it can generate more consistent and cohesive content. This enhancement is particularly useful in applications that require a deep understanding of large documents, such as summarization, legal analysis, or research assistance.


These large language models undergo training on millions of web pages, books, and other textual data; however, when they engage in an actual conversation with a user, there is a limit to the amount of information they can retain in their "minds." In the previous versions of GPT-3, this limit was approximately 8,000 words or 4-5 pages of a book. GPT-4, on the other hand, possesses a longer memory, capable of retaining up to 50 pages of text, which is equivalent to roughly 64,000 words.


Enhanced Creativity: GPT-4 showcases improved creativity and problem-solving abilities, which can help businesses come up with innovative ideas, solutions, and strategies. This can be particularly beneficial in fields like advertising, product development, and research.

These improvements make GPT-4 a more versatile and potent tool than GPT-3, allowing businesses to use its capabilities for a broader range of applications and achieve better results. By staying updated of these developments, businesses can maximize the potential of GPT-4 and maintain a competitive edge in the constantly evolving AI landscape.